![]() Owned by Parle Products, this glucose biscuits brand became the world’s largest selling biscuits brand as per the Nielson reports of 2011 (Wikipedia). The most important is that mothers still prefer Parle – G for their young ones. There came many products/brands in our life and we became used to them, but none of them was able to survive as much as this biscuit has done. And the system is still the same because it has become a part of the tradition. The children especially of the early 90s have their hearts throbbed for this and every morning was welcomed with a hot cup of chai (tea) and a packet of morning snack, Parle – G. What earlier used to be a waxy white and yellow paper is now a polyethylene wrapper. The company has not changed anything significantly. The little girl on the wrapper is still the same it used to be years back. It seems that time has no power to affect it. Generations have passed, but the face is always the same, smiling and eternal. The beautiful smiling baby on the wrapper of the biscuits has never grown older, though the people have. It’s a story of decades, but the face is still the same.
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